How to share your MRR publicly (and when not to)
By Naod Tadele · · 6 min read
Few posts get as much attention in the build in public world as revenue. "$1,000 MRR" is concrete, it's hard to fake for long, and it answers the question everyone quietly has: is this actually working?
That makes revenue posts powerful. It also makes them worth thinking about before you hit publish.
Why sharing revenue works
- It's proof. Anyone can say their product is going well. A number, posted consistently, shows it.
- It's a story people follow. Watching a number grow from $0 to $1,000 over months is more engaging than any single launch.
- It attracts the right people. Other founders, potential collaborators and sometimes investors pay attention to products with traction.
- It keeps you honest. Posting the number every month makes it hard to ignore when it isn't moving.
When you might not want to
Sharing revenue isn't free. Before you start, consider:
- Competition. A visible, growing number tells competitors there's a market. In a crowded niche, that matters.
- Customer perception. Some B2B customers feel uneasy knowing exactly how small their vendor is.
- Pressure. Once you share numbers publicly, a bad month is public too. Decide in advance whether you'll keep posting when it dips.
- Privacy of others. Never share details that could identify a specific customer.
A middle ground many founders use: share milestones (first sale, $1k MRR, 100 customers) but not every monthly figure.
What makes a good revenue post
Use the exact number
"Almost $1k" and "$1k+" read as rounding up. "$1,040 MRR" reads as true.
Add one line of context
The number alone is a flex. The number with context is a story.
Nightshift crossed $1,000 MRR this week. 41 customers. Five months ago it was a weekend script I built for my own servers.
Share what caused it
If you know why revenue moved, say so. That's the part other founders learn from.
From $610 to $1,040 MRR this month. What changed: I stopped offering a free plan and added a 7-day trial instead. Fewer signups, far more paying users.
Post the dips too
A month where revenue went down, with an honest explanation, often gets more respect than the milestones.
Milestones worth posting
- First sale. The most important number you'll ever post.
- First recurring customer.
- Round MRR numbers: $100, $500, $1k, $5k, $10k.
- Customer counts: 10, 50, 100.
- A weekly or monthly recap with revenue, new customers and churn.
Keep the numbers current without the busywork
The practical problem with revenue posts is noticing the milestone when it happens. You're busy, the number crosses $500 on a Tuesday, and by the time you notice, the moment has passed.
Loudcode connects to Stripe, Polar or RevenueCat with a read-only key and drafts a post when you cross a milestone, plus a weekly revenue recap. It can't charge, refund or change anything, and nothing posts without your approval.
For the other posts in your week, see the weekly update template and the build in public guide.