Build in public, without the busywork
Practical guides for developers and indie founders: what to post, how to write it, and how to keep it up while you build.
Start hereHow to build in public: what to post every week (with examples)The full guide: six kinds of posts that work, a 30-minute weekly routine and the mistakes to avoid.
September 29, 2026 · 7 min read30 build in public post ideas for weeks you think you have nothingThe weeks you ship nothing big are the weeks your audience decides whether to keep following. Here's what to post.
September 29, 2026 · 6 min readHow to turn GitHub commits into posts people actually read"fix: handle null in auth middleware" is a great commit and a terrible post. Here's the translation.
September 29, 2026 · 6 min readHow to share your MRR publicly (and when not to)Revenue posts are the most-read posts in build in public. They're also the easiest to get wrong.
September 29, 2026 · 5 min readA weekly build in public update template you can copyOne template, filled in every Friday, is the simplest build in public habit that actually sticks.
September 29, 2026 · 7 min readMarketing on X for developers who hate marketingYou don't have to become a marketer. You have to tell people what you're building, in plain words, regularly.
September 29, 2026 · 5 min readHow often should you post when building in public?Daily for a week, then nothing for a month, is the most common pattern. It's also the one that doesn't work.